Sunday , March 26 2023

Rolls-Royce and Bentley's luxury SUVs are not very helpful in enhancing brand image.


SUVs continue to dominate new vehicle sales.

Interestingly, luxury brands such as Bentley, Lamborghini and soon Rolls-Royce have entered the fast-growing SUV market. Bentley Bentayga lacks the sportiness that you can expect from Bentley, and it feels heavy. Eventually, Bentley's legacy is about sports-oriented cars, and Bentayga is simply a big ugly box. Likewise, the Boxy Rolls-Royce Cullinen SUV, due next year, lacks synergy with its brand of elegance and presence. Offshore Rolls Royce, with slogans like "Test for Destruction Everywhere" effortlessly and with slogans that are 540mm deep and far from old Rolls Royce Like $ 685,000. The Rolls-Royce and Bentley premium SUVs do little to improve the brand image. On the other hand, the well-styled and sporty Lamborghini Urus SUV further enhances the appeal of Italian manufacturers. I am David Berthon.

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