Manufacturers of super luxury or sports cars have started a very dangerous game that can prevent them from keeping their car's monopoly. The reason for this is the decision to introduce a new SUV model.
The opinion of analyst company JATO Dynamics shows the relevant cases. Marks such as Ferrari, Aston Martin, Bentley, Lamborghini, and Rolls-Royce have been transformed from cars produced to date to popular cars. In Lamborghini, these are two-seater super cars, fast-paced grand tourers, and Rolls-Royce-a large luxury sedan with Ash Ron Martin.
The purpose of this company is obvious. Sales are increasing worldwide and are mostly dependent on China, China's largest market. However, continental Europe is still important for super-luxury or sports car makers, and this is evident in statistics. During the first eight months of 2019, European sales of Aston Martin, Bentley, McLaren, Ferrari, Lamborghini and Rolls-Royce increased by 11%, an increase of about 11,000 over the same period in 2017.
Of the 11,000 cars, about 8500 are sports cars and 1200 are SUVs (Bentley Bentayga, which sells mostly 1087 cars). The contribution of the sedan is minimal. Statistics indicate different things. Aston Martin is a luxury brand that relies heavily on the European market. With that, 53% of sales are on this continent. Ferrari 41%, Bentley 35%, McLaren 33%, Lamborghini 26% and Rolls Royce 22%.
So far, the number of brand SUVs is somewhat symbolic, but it will still grow. Lamborghini just started selling Urus, and Rolls-Royce started selling Cullinan at the end of the year. In 2019 Aston Martin will release DBX and Ferrari Purosangue in 2022. Even Bugatti hinted he was preparing an SUV to intervene in a fight for wealthy customers.
McLaren was standing alone and said the company was not a "car type". But the rest do not have to worry about the SUV model, which will significantly increase sales. Until recently, Ferrari had produced 7,000 cars a year, but in 2017 it was over 1,400. According to experts, the launch of Purosangue will lead to 14,000 sales per year.
The situation in Lamborghini is similar. Currently, the annual sales volume of cars is 3,500-4,000 units, but Urus doubles in 2019. According to experts, the company will exceed 10,000 sales per year. Aston Martin also relies heavily on DBX to sell 14,000 units annually in 2021. Now they are over 6000.
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