Connoisseurs of Space Jam's website rejoice – the new Marvel website to promote their first female led superhero film, Captain Marvel, It is an internet site. It's a brilliant marketing play for a film that's set in the 1990s. Captain Marvel will follow the titular superhero, a.k.a. Carol Danvers (Brie Larson), as she's embroiled in an intergalactic conflict. Danvers was teased at the end of Avengers: Infinity War, so we know she plays an essential role in saving the team.
The Captain Marvel site's 90s internet aesthetic totals beyond its component parts. In case you're wondering, here's a list of everything we love: Liberal use of Comic Sans, ugly beveled buttons, chintzy icons, scrolling rainbows, HTML style site sections, and clipart backgrounds. The site also includes a guest book where visitors can spot the skrull. In the soulless internet of 2019, the game basically amounts to an extremely difficult CAPTCHA-and it's amazing. It all harkens to the time when you have to boot up the modem.
Screenshot via Marvel
It's a far cry from more typical movie marketing efforts that bland at best, and a sweet antidote in an era that seems to be raging the "old internet." It also does not hurt that we're in the middle of a full blown 90s revival. Trends happen in cycles-we're wearing Doc Martens and dad sneakers, overalls and rugby polos, bucket hats and snap backs, fanny packs and snap clips, and 90s R & B tinged albums are topping the charts.
A 90s site is that same kind of welcome diversion. And who knows, maybe Captain Marvel'Carol Danvers will help us rewrite the toxicities of the 90s too-like the fact that a movie with a strong female lead could never have been made in that era.
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This article was originally appeared on VICE US.