Sainsburys has finally released an anticipated 2020 Christmas ad, which is a hot topic. We found the cast of the hottest ad!
Sainsburys’ 2020 Christmas ad is a series of different commercials in three parts, all documenting family stories during the festival.
Of the three, Gravy Song had the most views and was at the center of a social media storm over complaints about simply starring a black family. This ad depicts a phone call that a father and daughter hope to spend this Christmas together.
The conversation soon leads to a family debate about who is the best roast dinner chef, and the Gravy Song appears as dad sings over the phone at a so familiar moment when father and daughter are embarrassed.
It’s a nostalgic moment in the current situation, with flashback videos of the family’s young Christmas all displayed together on the screen.
See the 2020 Christmas ad:
How was the Sainsburys commercial filmed?
The 2020 Christmas ad was directed by duo Dylan Southern and Will Lovelace (aka ThirtyTwo). The advertising agency is Wieden + Kennedy London and the production is Pulse.
Weiden + Kennedy created a Coca-Cola commercial this year, so you know the style.
These commercials were filmed with era video cameras and disposable cameras, giving a sense of home-made time.
Who is the Sainsburys 2020 Christmas Ad Cast?
You can be forgiven if you think Gravy Song’s family is a real family, like Sunny’s family in Asda commercials, but it’s actually an actor’s cast.
There is little information online about who plays them, but we can reveal that the protagonist is Deenie Davies who plays dad. His Instagram is @deeniedavies.
The youngest version of her daughter is played by 4-year-old Ademide Bodunde, who has a popular Instagram with her sister named @busybees_sisters who has 21k followers. Her slightly older self is played by child actor Lorin Jones.
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