I always suspected that when I died Elton John's life would pass before my eyes. This is the theme of John Lewis's Christmas name. Every year the UK department store is a universal experience – the love of a child for penguin, for example, or the joy of a pet on a trampoline, or the tragedy of aging and death. juice thus lubricating our desire to buy.
This year's universal experience is the universal experience of being multimillionaire pop star Elton John. The ad begins with Sir Elton looking a bit sad, probably because of Brexit, as he plays his hit Your Song beside a Christmas tree in his dressing gown. It's a surprisingly normal looking sitting room – there are no dyed purple swans or jewel encrusted obelisks and his dressing gown is not spun gold or anything. This is a bit disappointing to be honest. I'm going to presume that it's not even Christmas and he has a Christmas tree all year round and they have filmed this in July.
We then see him singing Your Song on a big stage with a big red heart behind him. And then we see a younger Elton John belting the song out on the front of an arena of screaming fans. Even younger Elton John then sings it to some hippies on a private jet. Then there is a TV performance of the song and a snippet of the original studio recording.
Yes, it's like that Always a Woman ad Elton John is an award-winning songwriter of Ivor Novello. She is a nobody like you, you loser.
Before we know it we're watching a bespectacled child rattle out some rock'n'roll piano for a Knees-up Mother Brown-style He is a tiny child who looks remarkably like Elton John (presumably played by Elton himself), and he is making a lot of fun. the stairs on Christmas morning. There, in his front room, he finds a huge piano-shaped present. Spoiler alert – the present is a piano. Elton junior begins to play it.
The message is clear: this is where it all started. If Elton's doting mother had given him something else – a plastic gun or a L'il Businessman Activity Playset or a mysterious egg – it might be all different now and adult Elton John would now have a different sitting room stroking an M16 or cradling a jargon-strewn white board or carefully tending to his mysterious eggs.
But no, Elton got a piano, and we are left to ponder the present-day Elton melancholically tinkering away at it thinking about his past and / or Brexit.
Here are my takeaways
- Take-away 1: We are all ultimately alone.
- Take-away 2: We are all Elton John.
- Take-away 3: Buy a piano from John Lewis and your child may also be Elton John.
- Take-away 4: Rethink giving your child the pile of mysterious eggs you bought from that strange curiosity shop attendant.
- Take-away 5: Happy Christmas?