Monday , October 3 2022

Wirtualna Polska enters the market with a new advertising product. She announced WP Sales Booster.



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Chairman Jacek Świderski announced that Wirtualna Polska is introducing the WP Sales Booster. It is a tool that allows e-commerce stores to increase product sales with guaranteed sales results. This distinguishes WP Tools from Polish as well as global competitors. Neither Google nor Facebook provide such warranties.

It’s worth highlighting that WP Sales Booster eliminates the intermediary of entities like Google or Criteo while achieving similar effects. This reduces campaign costs.

-We have high hopes for him. This tool has been created entirely by the Wirtualna Polski Holding team over the past two years. It is used for retargeting, i.e. to recover lost customers from advertisers.

No more going around the office. Internet construction permit

Where did the idea for such a product come from? The Polish military president is 40-70%, according to statistics. Ecommerce customers (depending on the industry) add items to their shopping cart and then don’t buy them. WP Sales Booster aims to significantly improve these statistics.

-2020 has caused a perceptual Copernican change in the online advertising market in the context of customers moving from traditional stores to e-commerce. For some industries, it is the only salvation in the context of the coronavirus-evaluates WP’s president.

He also said that companies are moving sales to the Internet. In the first half of this year, more than 3,000 were added. Online store. The entire Polish e-commerce market grew by about 30%.

-Wirtualna Polska is a natural partner for them. We want to help them and catch this wave. Therefore, accelerating the implementation of WP Sales Booster acknowledges Chairman Świderski.

He announced that in the first phase, WP Sales Booster is targeting the apparel industry and already has a dozen or so customers connected to the system. Other RTV, consumer electronics and home/deco industries are testing.

-Once this product gets the right size, it will be very difficult to copy as few big players in Central and Eastern Europe have a great knowledge of e-commerce and customer behavior occurring in large advertising spaces like Wirtualna Polska. -Emphasizing President Jacek Świderski.

This is not the end of the news

Marcin Meller is a professional historian. For twelve years he was a journalist for “Polityka”. Editor-in-chief of the Polish edition “Playboy” from 2003 to 2012. In 2005-2008 and 2013-2019, he co-hosted Dzień Dobry TVN and has been on TVN24 since 2009 as the host of Champions’ Second Breakfast. Columnist of “Wprost” and columnist of “Newsweek” since 2012. Since 2016, he has been a director of the Foksal Publishing Group.

-I want to keep everything good: the results of Wirtualna Polska and add what I understand to traditional journalism values, quality and reputation. I will build on almost 30 years of experience. During this period I have had the opportunity to learn from many masters and I want to share this knowledge. Presented by Marcin Meller.

With his arrival, he was convinced that there would be no revolution in the Polish military editorial office. However, he promised positive change, continuing with everything that went well so far.

-Wirtualna Polska will continue to be the vehicle for this bill. Sometimes my personal opinions that evoke greater emotions do not affect the editorial office. I stressed that I knew there was a difference between a happy columnist and editor-in-chief.

He admitted that he was considering several transfers to strengthen the editorial office. But that’s a matter of weeks, maybe longer.

result

In the third quarter of 2020, Wirtualna Polska Holding recorded revenues of over 26.5 million PLN. Compared to the same period in 2019, EBITDA has increased by more than 9%.

-We have achieved great success even in difficult epidemic situations. This has to do with the activities we did in March. Not knowing what we were dealing with, we tried to cut down on unnecessary costs and the results were. President Jacek Świderski said.

He added that there were no layoffs or cuts that cost employees in the third quarter.

At Wirtualna Polska Holding, this year is particularly challenging for companies in the tourism industry that once recorded little profits. At the same time, there were also companies with a 50% increase in sales revenue.

The president noted that omitting the two travel agencies (holiday.pl and nocowanie.pl) would increase the financial results of the entire group by 45%. That would be the record.

WPH’s EBITDA (excluding tour results)

President Jacek Świderski also pointed out that for the first time in history, WP Television has achieved positive results over the past 12 months.

Wirtualna Polska is a technology holder. Conduct media, advertising and e-commerce activities. It owns the WP homepage, and also has specialized thematic websites such as: money.pl, WP SportoweFakty or autocentrum.pl.

In the e-commerce industry, WP includes tourism (e.g. oliday.pl, nocowanie.pl, eholiday.pl), fashion (domodi.pl, allani.pl), interior design (homebook.pl) and home design (extradom.pl), Financial services (totalmoney.pl) and automobiles (superauto.pl).

According to a Gemius/PBI survey, 21.8 million Polish people used WP Internet products in October 2020.

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