Monday , December 6 2021

We asked Mail.ru Group, Yandex to exclude the project from the most popular site ranks.



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Mail.Ru Group has asked Yandex to remove the project from the largest Yandex.Radar site rating, the RBC said. The company believes that Yandex itself is a player in the advertising market, so rating data will be biased.

Mail.Ru Group has requested that data from Mail.Ru, VKontakte, Odnoklassniki, Games and other projects be removed from the rating. The company criticized the situation as "one of the biggest companies in the Russian advertising market measures this market" as unreasonable. "As one of these TV channels measured and announced TV viewership, the company's interest in this situation is too great.

According to the Mail.Ru Group, Yandex.Radar underestimates the potential customers of Russian companies that do not have foreign players (Google, Facebook, AliExpress), Metrics counters (Mail.Ru, Odnoklassniki, VKontakte). Another competitor of "Yandex".

On November 12, Yandex announced the Yandex.Radar project. This is an assessment of the most popular 10,000 resources among Russian users. I used data from Metrics, AppMetrisa, and other Yandex projects to make it. Attendance percentage, audience share, and average time spent by users on your site. This tool can be used for advertising, audience data, and other businesses.

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