Amazon and Apple have joined forces to allow consumers to buy Apple products directly from Amazon, CNET reported on Nov. 9.
Negotiations between the e-commerce giant and the world's largest technology company are always noteworthy throughout the year, but the facts in November are especially true. The western holiday shopping season has just begun and Amazon's massive holiday sales such as Black Friday and Cyber Monday are only two weeks away, giving the customer another reason to return to the site instead of a massive crowd at the brick and mortar store. I did.
Apple products are primarily available from Amazon's third-party vendors, so delivery reliability and product pricing may vary. As part of the deal, only an Apple Authorized Reseller or Apple will be able to sell Apple or Bit products on Amazon. (Independent merchants must be approved or removed by January 4, 2019, and must be hurt by many independent computer repairers.) The new partnership is available in the US, UK, France, Germany, Italy, Spain, Japan And India, and the product will be available in the coming weeks.
It is wise to buy Apple inventory during the New Year holidays. In 2017, consumers reported online sales of $ 14.96 billion from Thanksgiving to Cyber Monday, according to a survey by Adobe Analytics. And according to Adobe reports, Apple products were one of the best-selling electronics in holiday season sales last year.
Because Amazon can leverage the demand for Apple products and Apple can leverage Amazon's online sales volume, this partnership can boost both brands' revenues. In other words, if a customer decides to purchase Apple products on Amazon instead of their own site for convenience, Apple could potentially be able to take some of its own sales.
Amazon has already announced a number of deals that are already available, but it has not yet been announced whether it will offer discounts on Apple products that are still available. But considering the popularity of these devices and the fact that large stores like Target, Walmart and Best Buy offer deals on Apple products, Amazon is likely to follow.
In particular, the deal excludes some Apple products, such as HomePod Smart speakers, which compete with Amazon's EcoSmart speakers. An Amazon spokesperson told CNET about omitting HomePod: "We always make assortment decisions based on conditions and many other factors.
But it will not stop Amazon from going to Amazon for other recently launched products like iPad Pro, iPhone Xr and Apple Watch Series 4. Amazon already ships all orders for free this holiday season.