It's not surprising that retailers have inevitably announced new sales, given that Amazon has officially expanded its Prime Day to two-day events this year. Even if Prime Day 2019 in 2019 takes into account the consumer excitement surrounding the heavy shopping festival, there is a good chance it will do so.
However, if you exceed the initial sales figures, you can get more information.
Last year, Amazon sold more than 100 million products on Prime Day. Even if we adjust the 36-hour sales period last year, the sales volume surpassed Cyber Monday, Black Friday and Prime Day of 2017 (60% improvement in the 2016 event).
The company did not give gross sales in dollars last year, and this year it will not. But IgnitionOne, a marketing technology and services firm, estimates that Amazon will generate $ 6.1 billion in revenue in 2019 on Prime Day. This is a $ 2 billion improvement over last year.
One of the reasons Amazon may not be so picky about that number is that impulse buying often brings in revenue. According to Adobe Analytics, last year, yields on products purchased through Prime Day increased by 30 percent last year.
Prime Day began as a means to promote Amazon's multi-hyphen membership service subscription, but has since become a profitable day for competitors.
Target, Walmart, and Ebay all offer self-selling products that will run simultaneously with Prime Day. And they are getting better at attracting online shoppers to the site. Adobe predicted its top retailer sales this year would increase by 79 percent, a significant improvement over last year's 60 percent increase.
Taylor Schreiner, senior analyst at Adobe Digital Insights (ADI), said: "Large e-commerce competitors are better at enjoying the benefits of artificial vacations." In the end, they practiced almost five years of transitioning to Prime Day traffic. "
More stories to read property:
-Fortune & # 39; s 2019 Under 40 Under 40
– Answer me. A landlord who builds a family empire
– How the labor force reduces the economic production share of workers
– Did TikTok convert 950 million downloads into a fast-growing business?
– Digital health company achieves new VC funding record in 2018
Subscribe property& # 39; s CEO Daily Newsletters for the latest business news and analysis.