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US iPhone users spend $ 79 last year, up 36% from 2017 – TechCrunch


Apple's efforts to let developers develop subscription-based apps are now having a big impact on app store revenue. According to a new report from Sensor Tower, revenue per US iPhone this weekend rose 36 percent from $ 58 in 2017 to $ 79 last year. In general, most of these increases can be attributed to mobile games. Mobile games account for more than half of the average per device. However, there has been even greater growth in categories outside the game, including those where subscription-based apps dominate the top charts.

According to the report, device-specific app spending in the U.S. grew more than in 2017 compared to last year.

From 2017 to 2018, iPhone users spent an average of $ 21 on in-app purchases and paid app downloads, a 36% increase in revenue per device from $ 47 to $ 58, up 23% from 2016 to 2017.

However, the Sensor Tower said its revenue in 2018 was slightly lower than the 42 percent growth in average device spending between 2015 and 2016, from $ 33 to $ 47.

As always, mobile games continue to play a big role in iPhone spending. In 2018, games accounted for nearly 56% of average consumer spending. In other words, I spent $ 79 per iPhone.

More interesting, however, is how the non-game sector went back in the last year.

Some categories grew year-on-year in 2018, including those where subscription-based apps dominate top charts.

For example, spend per device for entertainment apps increased by 82% in 2018 to $ 8. Lifestyle apps increased 86% to $ 3.90 from $ 2.90.

Health & Fitness apps grew 75% from $ 1.60 to $ 2.70 in 2017, although they did not make it to the top five.

Other top 5 categories include music and social networking apps, all of which have grown by 22%.

This data indicates that subscription applications play a big role in increasing iPhone consumer spending.

The news is that Apple is reported to have slowed its iPhone sales and uses more of its services to keep up its revenue. This includes not only App Store subscriptions, but also Apple Music, Apple Pay, iCloud, App Store search ads, and AppleCare.

As subscriptions become more popular, Apple must be alert to people trying to exploit the system.

For example, we have seen a number of inappropriate apps that annoyed the App Store in recent weeks. Users have tricked users into paying members with the use of demanding buttons, hidden text, instantly converted daily attempts and other misleading tactics.

Apple later removed some of its applications and quickly updated its developer guidelines with strict rules about how subscriptions look and behave.

If you do not adequately prevent the App Store or set limits on excessive use of subscriptions, users may not be able to download new apps. Especially when all apps begin to think they have long-term financial support.

Developers must be smart to convert users and keep their subscribers as they transition from paid apps to monthly-charged apps. App creators must properly market the benefits of subscription, and may consider bundling to increase value.

But in the near future, a large takeout for developers will still make good money on the App Store even if the iPhone sales slow down.

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